Community Marketing: how can you benefit?

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Introducing this series of guides, we look at the benefits of marketing to your community and fostering local loyalty.

Creating Compelling Online Community Content

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Do you have something interesting to say? Check out this guide to engaging your local community with effective online content.

Local Online Targeting for Small Businesses

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Targeting the right people can be tricky, but we've got a few tricks you can use to help you reach the right online audience.

Making the Most of Local Media Relations

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Local media coverage is a bonus to any business, here we look at how YBS can help you get the local exposure you need.

Using Events to Build Brand Awareness

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Local events offer a great platform for you to shout about what you do best, check out our sample event plan for ideas.

Sponsorship: Identifying Local Opportunities

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Small businesses get great publicity from sponsoring a local sports team, event or good cause. But how do you get started?

Using Social Media to Promote Your Business

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Social media channels can reinforce your brand and local presence, check out how we can help you grow through social.

By downloading the Growth Series’ free maximising your place in the local community available on this website, you accept and agree YBS Group give no warranties or representations concerning the documents, and accept no liability in relation to their use. Yorkshire Building Society has worked together with a growth marketing agency, Clients First, to supply this content. We hope it helps you grow your core business and you have found it of interest. Please ensure that if you apply any of these tips to your YBS agency that you comply with the specific marketing guidelines which can be found in the YBS ‘Working Together’ Agency Operations Manual.

Yorkshire Building Society is a member of the Building Societies Association and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Yorkshire Building Society is entered in the Financial Services Register and its registration number is 106085. Head Office: Yorkshire House, Yorkshire Drive, Bradford BD5 8LJ.

References to 'YBS Group' or 'Yorkshire Group' refer to Yorkshire Building Society, the trading names under which it operates (Chelsea Building Society, the Chelsea, Norwich & Peterborough Building Society, N&P and Egg) and its subsidiary companies.

Egg is a registered trademark of Yorkshire Building Society.

End Youth Homelessness (EYH) is a national movement of local charities working together to end youth homelessness in the UK. EYH trades through its designated Administrator, Centrepoint (charity number 292411).

Small Change Big Difference® is a registered trademark of Yorkshire Building Society.

This site is intended for UK Residents unless otherwise stated. All communications with us may be monitored/recorded to improve the quality of our service and for your protection and security.

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How to maximise your place in the local community

Research shows that 55% of UK consumers prefer to spend their money with local brands.

We built these guides to help you engage with your local community.