Why LinkedIn?

Your LinkedIn page acts as the social voice of your organisation. You can use it to engage with the 25+ million users in the UK

Setting Up Your Pages

If you haven’t already, first you’ll need to set up your personal page. If you’ve already done so, then skip to the 'Company page' heading.

Is Your Profile Good Enough?

It’s always a good idea to take a look at your profile as though you were someone wondering whether to connect with yourself or not.

Using LinkedIn On A Day To Day Basis

Whether you’re looking to make connections, raise brand awareness or generate leads, LinkedIn is a powerful tool.

Advertising on LinkedIn

YBSO01_How_To_Make_The_Most_Out_Of_LinkedIn_Advertising

You may decide you want to go further than you’re achieving through organic reach.

Networking

Networking or building relationships is probably still the most important aspect of LinkedIn.

Practical Results

In this section, we focus on three - winning clients, finding suppliers and recruiting new members of your team.

Boosting Content On LinkedIn

One of the easiest ways to get your content out to more of your audience is to boost it.

How To Advertise A Job On LinkedIn

If you need to recruit a new member of staff, LinkedIn job advertisements are a great way to find the right person for your company.

Case Study - Gindy Mathoon

We thought it would be useful to focus on a couple of individuals who are actively using LinkedIn to raise their profiles, expand their networks and increase engagement.

Case Study - Craig Skelton

We thought it would be useful to focus on a couple of individuals who are actively using LinkedIn to raise their profiles, expand their networks and increase engagement.

Premium - The Do's And Don'ts

You may well get invitations to try LinkedIn Premium for a month for free and wonder what it offers over and above the standard LinkedIn offering.

By downloading the Growth Series’ free guide to LinkedIn available on this website, you accept and agree YBS Group give no warranties or representations concerning the documents, and accept no liability in relation to their use. Yorkshire Building Society has worked together with a growth marketing agency, Clients First, to supply this content. We hope it helps you grow your core business and you have found it of interest. Please ensure that if you apply any of these tips to your YBS agency that you comply with the specific marketing guidelines which can be found in the YBS ‘Working Together’ Agency Operations Manual.

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HOW TO GET THE MOST OUT OF LINKEDIN

Do you want to expand your online presence?

LinkedIn boasts a professional network of more than 562 million users in more than 200 countries and territories worldwide. It’s a truly powerful tool that can’t be overlooked.

Welcome to our guide to LinkedIn. You now have access to all the documents featured below that you can download to help you make the most of the platform.